You’ve worked hard to build your business, ensuring that your name, logo, catchphrase, and other components of your branding and marketing campaigns all uniquely identify your business with the goods and services you provide to your customers. But have you adequately protected these valuable business assets by registering appropriate copyrights, trademarks, and service marks to prevent others from capitalizing on your good name and reputation?
Imagine finding out that your competition has already registered a copyright and trademark for a logo that is substantially similar to your own. Even worse, imagine learning this via a lawsuit that accuses you of copyright and trademark infringement, and seeks to preclude you from using the very logo that you worked so hard to develop. In today’s ultra-competitive business world, this scenario is all too common, with most business owners thinking about Intellectual Property issues long after they have already committed to a business name, logo, and other identifying features. The fact is, it is never too early to start thinking about building an intellectual property portfolio as part of your overall business asset plan.
Your company name, logo, slogan, and other unique identifying features should be considered at the outset as part of a strong IP strategy that will forever link the goods you sell (or the services you provide) to your business in the minds of your customers. Our IP attorneys provide trademark and copyright analysis, counseling, registration, and maintenance services to a broad spectrum of corporate and individual clients, helping them develop and protect their IP portfolio from conception through registration and ongoing maintenance. And in cases of IP infringement, our litigation attorneys are well-versed in successfully prosecuting and defending infringement claims on behalf of our clients in both Federal and State court.
It is never too soon to start building a comprehensive strategy to create, register, maintain, and protect your Intellectual Property assets. No matter what stage of development your IP portfolio is in, our IP attorneys can help make sure that you’ve taken all the necessary steps to derive maximum protection and value for your assets.